Manav Paul is a seasoned digital marketing expert specializing in performance marketing, crafting high-impact, ROI-driven campaigns across India, MENA, and Southeast Asia. With a foundation in pioneering early digital streaming platforms—precursors to Spotify and Netflix—he has honed data-driven strategies for global brands like Vodafone, The Times of India, Tata Group, and Hutchison Group. Manav excels in optimizing performance marketing funnels, leveraging advanced analytics, A/B testing, and multi-channel attribution to maximize conversions and revenue. His expertise spans paid search, social media advertising, programmatic display, and affiliate marketing, ensuring precise targeting and measurable outcomes. By blending creative storytelling with P&L leadership, Manav drives scalable campaigns that connect brands with high-value audiences, delivering impactful results in competitive markets.